I am looking for your input on the model name for this bike.
I have been brainstorming for months now to come up with a name not only for the first bike in my line, but a pattern of names that could work across future bikes as well. People give the guys at Rivendell a bit of grief for some of the more recent model names they have chosen, e.g Hunquapillar, Samuel Hillborene etc. I am now walking my mile in their shoes on this issue. Every time I think I have hit it, A quick trademark search reminds me how many other people hit it first.
I want to avoid names that are straight up descriptors like “Sport Tour” and the derivatives like ST-1. I have looked into local place names, but feel that there is not as much broad appeal or catchy-ness. I am leaning strongly towards fish names, tying into the “Ocean Air” theme. I have a rough idea of what I would like, and they can easily be analogous to the propose of the product or bike model.
Many of the common fish names have already been taken already. Moving on to the Hawaiian and or Inuit names, many have been used in the past in the bike business by the likes of Gary Fisher and others.
I have narrowed it down to the common Japanese names for the fish of choice. My first pick:
Sport Tour – Rainbow or Steelhead Trout – “Nijimasu“: This not only fun to say, but has regional significance as well. These fish swim the coastal waters and move up the local rivers to spawn. The routes you have seen me riding for the last couple of years parallel the routes these fish swim during their life cycle. They play an important role in the coastal ecosystem. The current threat to their natural existence, is a bit of a canary in the coal mine for our coastal watershed’s health. I can start by helping to draw attention to this single piece of the environmental crisis, a baby step, and grow from there.
So, I want and need your feed back. Does “Nijimasu” ring in your ear and memory? Any other names for trout that you like? Other fish names or names in general? Let me know.